Work Hours Audit
Pedro Martini, head of technology at Webcontinental, talks about how the partnership with Sofist has helped him improve several of his e-commerce KPIs.
Results
25% drop in cart abandonment
15% increase in mobile conversion
10% increase in mobile's share of overall turnover
Assertive communication focused on results
Improve digital customer journeys to directly impact business metrics by reducing cart abandonment, increasing mobile conversion rates, and boosting the digital channel’s share of revenue.
Shopping cart abandonment, low mobile conversion rates, and lost revenue.
Support for improving digital experiences with a focus on business results.
The company began linking digital quality to business metrics. The improvement in KPIs provided greater clarity for technology decisions and reinforced the impact of the user experience on business performance.
